According to industry insiders, the bottled water business started in Bangladesh in the 1990s. At that time, the use of bottled water was popular among affluent people, but the situation changed gradually as bottled water became popular among the public. People often drink bottled water regularly when they visit hotels, restaurants, offices, ceremonies, or travel. There are more than thirty companies manufacturing bottled mineral water in Bangladesh. 35-40 CR litters of bottled water worth 850-950 CR sold in a year. This business shrank by over 50% amid the pandemic. Despite being a developing country, Bangladesh has witnessed a significant increase in the demand for premium bottled water brands among its middle and upper-class consumers.
According to the people involved in the business, about 35-40 crore liters of bottled water worth Tk850-950 crore were sold in a year across the country before the pandemic struck. The bottled water business shrank by more than 50% last year as the COVID-19 pandemic closed offices, schools, colleges, hotels, restaurants, and various social events. But it started growing again when the countrywide shutdown was over, and the officials concerned think that the business will return to normal this summer. Above all, approximately US$1.8bn is projected to be reached by the revenue generated in the Bottled Water market in Bangladesh in the coming couple of years. This market is expected to grow annually by 3.14% (CAGR 2024-2027).
Covering the target stakeholders of the industry
• We have covered the Trader through the survey and covered the other TG by conducting in-depth interviews and information interviews.
• We have covered the market insights & consumer culture & behavior on purchasing of bottled water.
• We have conducted some marketing people from different brands to understand their selling & distribution process.
Geographical Coverage
Current top market players
Covering Retail Outlet Types in our research
We have covered those retail outlets where 100% pure drinking water is being sold. We have surveyed total 6 types of outlets, including General store, Grocery, Restaurants food retails Modern trade etc, Among the total retail outlets, we have covered 28.8% daily commodities outlets, 29.6% are Soft drinks seller, 30% pure drinking water seller, 4.8% Ready Made Food Seller, 6.4% are Confectionary Items seller and 0.5% are restaurants.
Daily Water Bottle Selling Quantity
Among the total retailers, about 77.1% are selling below 25 units of bottles, while about 13.5% are selling 25-49 units, about 4.4% are selling 50-99 units & about 5% are selling 100 & above units of water bottle per day. On the other hand, the dealers are selling around 1000 to 1500 units of the products. The total selling products included all SKUs & sizes. The following pie chart presents the Daily sales quantity of the retailers.
Business Facilities for the Retailers
The dealer & manufacturers are providing the following business facilities to the retailers to run their business.
From the above discussion, primary survey results, and secondary data, it is clear that Bangladesh is one of the fastest-growing & most potential countries in South Asia as well as in the world. Bangladesh has a huge population of more than 180 million, which has been considered a blessing of GOD for business purposes. Bangladesh is very much prospective for any kind of business operation.
A remarkable change in every social & health sector in Bangladesh, including increasing mortality rate, increasing fertility rate, average life expectancy, standard of living, and many other sectors. Due to having a huge population in Bangladesh, FMCG products are most demanded, and Pure drinking water (bottled water) is one of the most demandable products among customers.
During the outside movement, office work, hangout, eating outside, especially in restaurants, and in other normal movement, bottled water is the best solution for thirst & filling the water requirement. Bangladesh is very much prospective for this business. With the increasing awareness of people, habits, and lifestyle, and consumers’ purchase capacity, the bottled water business would be increasing mode.
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