Agriculture has long been the backbone of Bangladesh’s economy, contributing significantly to the nation’s GDP and employing a large portion of the population. Over the years, the agricultural sector has seen remarkable transformations, driven by innovations in farming technology. One such innovation that has made a significant impact is the power tiller. The power tiller industry in Bangladesh has grown rapidly, playing a crucial role in enhancing agricultural productivity and efficiency. This blog delves into the evolution, current state, and future potential of the power tiller industry in Bangladesh.
According to the most recent Livestock Census, 11.2 million animals are used for work. When preparing soil, PTs have numerous advantages over bullock power. A PT can till one hectare of land in just 22 hours, saving 125 hours compared to draft animal power, which takes 147 hours. Despite the benefits, Bangladeshi farmers prepare their fields for rice production using both power tillers and draught powers. Not only do owners utilize these two techniques for preparing their property, but hirer-users and hirer-farmers do too.
Agriculture has long been the backbone of Bangladesh’s economy, contributing significantly to the nation’s GDP and employing a large portion of the population. Over the years, the agricultural sector has seen remarkable transformations, driven by innovations in farming technology. One such innovation that has made a significant impact is the power tiller. The power tiller industry in Bangladesh has grown rapidly, playing a crucial role in enhancing agricultural productivity and efficiency. This blog delves into the evolution, current state, and future potential of the power tiller industry in Bangladesh.
Geographical Coverage
To conduct this study, we have covered more than 20 districts & 34 Upazilas across Bangladesh. The upper Bar diagram is presenting the district’s coverage & respondents percentage as per PT(Power Tiller) brand usage. Except for the PT users, we have conducted some potential customers. We have covered major four brands CBM, ACI, Molla & Amanat. Except these, we have hand power tiller brand Alim & some other branded PT.
Power Tiller Usages Behavior
Most of the PT users choose the PT brand depending on others’ recommendations, family brand preferences & previous experiences with PT usage. Here previous experiences with PT usages work strongly for selecting PT brand for next time. Maximum Molla users are multi-PT users (regular PT & Smart/Hand PT).
As the primary data, currently, most of the respondents have a single PT. Some large farmers & land cultivating businessmen currently have multiple PT currently. Basically, those who cultivate only others’ land professionally, need to have multiple products at a time. For other farmers single PT just enough to cultivate their land.
Among the total respondents (744) we got only 111 potential customers. these are currently users & nonusers of PT. We asked them about their PT buying plan. The maximum number of respondents replied that they wanted to buy PT. Among 111 respondents, only 5% feedback that they have no plan to buy PT soon or near future. About 62% of total respondents want to buy PT soon & 33% have plans to buy but not right now. They will buy at their convenient time.
Customers’ Expectations
Most of the customers expect some services from PT distributor companies & dealers. If the customers are being aware of PT attributes, then they can think about choosing a brand.
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