According to industry insiders, the bottled water business started in Bangladesh in the 1990s. At that time, the use of bottled water was popular among affluent people, but the situation changed gradually as bottled water became popular among the public. People often drink bottled water regularly when they visit hotels, restaurants, offices, ceremonies, or travel. There are more than thirty companies manufacturing bottled mineral water in Bangladesh. 35-40 CR litters of bottled water worth 850-950 CR sold in a year. This business shrank by over 50% amid the pandemic. Despite being a developing country, Bangladesh has witnessed a significant increase in the demand for premium bottled water brands among its middle and upper-class consumers.

According to the people involved in the business, about 35-40 crore liters of bottled water worth Tk850-950 crore were sold in a year across the country before the pandemic struck. The bottled water business shrank by more than 50% last year as the COVID-19 pandemic closed offices, schools, colleges, hotels, restaurants, and various social events. But it started growing again when the countrywide shutdown was over, and the officials concerned think that the business will return to normal this summer. Above all, approximately US$1.8bn is projected to be reached by the revenue generated in the Bottled Water market in Bangladesh in the coming couple of years. This market is expected to grow annually by 3.14% (CAGR 2024-2027).

Covering the target stakeholders of the industry

• We have covered the Trader through the survey and covered the other TG by conducting in-depth interviews and information interviews.
• We have covered the market insights & consumer culture & behavior on purchasing of bottled water.
• We have conducted some marketing people from different brands to understand their selling & distribution process.

 

Geographical Coverage

Current top market players

Covering Retail Outlet Types in our research

We surveyed retail outlets that sell 100% pure drinking water. In total, we covered six types of outlets: general stores, grocery shops, restaurants, food retailers, modern trade outlets, and others. Among the outlets surveyed:

• 28.8% were daily commodities outlets

• 29.6% were soft drink sellers

• 30% were pure drinking water sellers

• 4.8% were ready-made food sellers

• 6.4% were confectionery item sellers

• 0.5% were restaurants

This breakdown provides a clear view of the market distribution for bottled water across different retail channels.

Daily Water Bottle Selling Quantity

Among the total retailers, about 77.1% are selling below 25 units of bottles, while about 13.5% are selling 25-49 units, about 4.4% are selling 50-99 units & about 5% are selling 100 & above units of water bottle per day. On the other hand, the dealers are selling around 1000 to 1500 units of the products. The total selling products included all SKUs & sizes. The following pie chart presents the Daily sales quantity of the retailers.

 

Business Facilities for the Retailers

The dealer & manufacturers are providing the following business facilities to the retailers to run their business.

From the discussion above, primary survey results, and secondary data, it is clear that Bangladesh is one of the fastest-growing countries in South Asia and globally. The country has a population of over 180 million, which provides a huge opportunity for business. Bangladesh is highly prospective for various types of business operations.

The country has seen remarkable changes in social and health sectors, including rising fertility and mortality rates, increased life expectancy, and improved standards of living. Due to the large population, FMCG products are in high demand. Bottled drinking water is one of the most sought-after products among consumers.

People often rely on bottled water during outdoor activities, office work, dining out, or other daily movements. It provides a convenient solution to stay hydrated. With increasing awareness, changing habits, modern lifestyles, and growing purchasing power, the bottled water market in Bangladesh is poised for steady growth.

 

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