Quick service restaurants (QSRs) have become a staple in Bangladesh’s urban landscape. With their convenient locations, speedy service, and diverse menus, QSRs cater to the fast-paced lifestyles of modern Bangladeshis. From international chains like KFC and Pizza Hut to local favorites like Khana’s and Chillox, the QSR scene in Bangladesh offers a wide range of culinary options. These restaurants have satisfied cravings and played a significant role in shaping the country’s food culture.
Due to concurrent differences in social and professional lives as well as the growing trend of eating out, Bangladeshi consumers’ need for simple meals is rising swiftly. These days, people prefer to mingle outside the home while enjoying delicious food. Consequently, many modern nuclear families prefer quick and easy meals over traditional ones due to time constraints.
This decade will see the greatest advancement in American food. This is due to the youthful population’s high demand for fries, pizza, and burgers as well as adults’ hectic lifestyles, which necessitate the consumption of convenience foods. Additionally, a large portion of Bangladeshi people also eat Chinese, Mexican, and Italian food.
The nation’s industrial growth is being propelled by the growing number of working citizens. In 2021, for example, the employment rate for the entire population of the country was about 54%. Because they don’t have enough time to prepare meals at home, working people tend to pick fast food, which encourages QSRs to attract more consumers.
Furthermore, the nation’s sales of prepared food from QSRs have increased due to the growing purchasing power of customers and their rising per capita income, especially in Dhaka. Bangladesh’s economy is entering a phase of rapid development, rising household income, and low inflation.
Key Player Country Origin
| PIZZA HUT |  |
| KFC BANGLADESH |  |
| DOMINO’S PIZZA |  |
| NORTH END |  |
| BURGER KING |  |
| BFC |  |
| TASTY TREAT |  |
In the quick service restaurants, there are a lot of local brands in Bangladesh Markets which are micro to small and do not maintain the TCL service properly. In the study, we have considered the chain stores & large-scale business brands in this industry.
Quick Share Restaurant (QSR) Market Types and Share
The QSR Market has been segregated into major 2 types. The first one is the Structured Market & the second one is the unstructured market. The structured market means those types of QSR which is a part of Food Retail Chain or single outlets where quick service-related foods are available and those are well-decorated & organized. On the Other hand, the Unstructured market indicates mostly street food market where QSR items are available. The total QSR market size is about $3280.25 MN and majority (85.6%) holds the structure market. Rest 14.4% goes to Unstructured Market.
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